This Privacy Policy has been created for visitors to the website https://www.modernline.info.pl (hereinafter referred to as the “Website” or the “Service”).

I. Personal Data Controller

The controller of your personal data in connection with the use of the Website is BRUK sp. z o.o., with its registered office in Czyżowice at the address ul. Nowa 28G, 44-352 Czyżowice, entered in the register of entrepreneurs under the KRS number: 0000246265 (hereinafter referred to as the “Controller,” “Bruk,” or “We”).

For any matters related to the processing of personal data by the Website, you may contact our Data Protection Officer at the following e-mail address: iod@bruk.info.pl.

You can also contact us:

• by email at: bruk@bruk.info.pl,
• in writing at the above mentioned address of our registered office,
• or by phone at +48 32 45 609 70.

For ease of reference, we have divided this document into two parts:

What data do we process and for what purposes?
Cookies Policy

If you are short on time, click on the link for the part that interests you most. If you have a bit more time, we encourage you to read the entire text.

II. What data do we process and for what purposes?

The scope of data processed by the Controller depends on the functionality of the Website used, and is as follows:

T

The provision of the above data is not mandatory; however, it is necessary for us to contact you by email, respond to your enquiry, and provide you with access to the content of the Website.

III. For how long do we process data?

We may process data based on the legitimate interest for as long as it justifies the purpose of their processing as stated in the above table, unless you object to us processing your data for this purpose.

In addition, we may then store your data in a properly recorded and protected manner for the period of time necessary to pursue claims and defend against claims. Once the statute of limitations for any claims has expired, we will proceed to delete the customer/user’s personal data on a case-by-case basis.

IV. Who do we share your data with?

In our operations, we use the services of other cooperating companies; therefore, your data may be entrusted to Bruk’s associates and subcontractors providing services related to marketing and website maintenance, including providers of Google Analytics and Google AdWords services.

V. What rights do you have in connection with the processing of your data?

We are committed to respecting the confidentiality of your personal data and ensuring that you are able to exercise your rights. You may exercise your rights at no cost by sending us an e-mail or contacting us by any other means.

Please remember that in connection with the processing of your data, you have the right to:

• request access to the data we hold about you;
• rectify your data;
• request the erasure of your data if they are no longer necessary for the purposes for which they were processed, or if we no longer have any other legal basis for processing them;
• restrict processing;
• request data portability;
• lodge a complaint with the President of the Personal Data Protection Office if you believe that your data are being processed unlawfully.

In addition, you have the right to object to the processing of your data based on our legitimate interest. In such a case:

• if the data are processed for marketing purposes, we will immediately cease such processing,
• if the processing is based on another type of legitimate interest, we will cease processing unless we demonstrate that: a) our interest overrides your interests, rights, and freedoms, or b) there are grounds for establishing, pursuing, or defending against legal claims.

The right to object may be exercised in particular by sending an appropriate statement through the contact channels specified in this Privacy Policy.

The Controller does not perform any operations that involve automated decision-making resulting in legal effects for the data subjects. If, in the future, solutions involving such automated decision-making are implemented, the Controller will ensure their compliance with the law, including Article 22 of the GDPR.

At present, the Controller does not intend to transfer your data outside the European Economic Area. If such a transfer takes place in the future, the data will be secured in accordance with applicable law, in particular by using so-called Standard Contractual Clauses (SCCs).

VI. Cookies Policy

We use cookies and other similar mechanisms to understand how users interact with our Website and for marketing purposes, including displaying advertisements to them in other areas of the Internet.

A cookie is a small text file saved by a website on your computer, phone or any other device. The cookie contains data about your use of this site.

Some cookies are essential for the operation of the Website. In other cases, we ask for your consent to install cookies when you first visit our Website. We do not use advertising or analytics cookies (or any other than strictly necessary) without your consent.

At any time, you can change your cookie settings by selecting the appropriate options in the cookie consent management panel, which you can open by using the “CO” button (located in the lower left corner of our website) or by changing your browser settings. You can also return to the cookie consent management panel at any time by using the “CO” button visible in the lower left corner of our website.

Blocking specific cookies, if you previously consented to them, will be considered a withdrawal of consent, meaning that we no longer process your data in this regard.

VII. What cookies do we use?

1. The Controller uses the following types of cookies:

• Session cookies: these are temporary files stored on the user’s device until the user logs out, leaves the website, or closes the browser,
• Persistent cookies: these remain stored on the user’s device for the period specified in the cookie parameters or until they are deleted by the user. Ending the browser session or turning off the device does not remove these cookies from the device.

2. The Controller uses both internal cookies (placed by the Controller) related to the performance of the electronic service agreement via the Website, and external cookies (placed by third parties through the Website) used by entities cooperating with the Controller.

3. Internal cookies used by the Controller:

a. Strictly necessary cookies: These cookies are necessary for the Website to function properly. You cannot disable them, as doing so would prevent the Website from operating correctly.

• In this regard, we use the Cookiebot tool, which stores your privacy settings. It displays whether you have consented—or not—to the activation of particular types of cookies on our Website.
• Other essential cookies on our Website are used to ensure proper functionality and management of the Website, for example, to apply updates to the site, to activate tracking tools for which you have given consent (such as Google Tag Manager), and to maintain Website security.

b. Statistical analysis of our Website

• We use tools that collect statistical data, allowing us to understand how users interact with our Website. The data we receive from these tools do not identify specific individuals, and we do not combine them with any personal data you provide.
• We also use Google Analytics. The information collected by Google Analytics about users includes, for example: how many times a user visits the site; which subpages they visit; the dates of their first and last visits; the duration of their visit; the site from which the user accessed our site; the browser used; the link clicked; and the geographical location from which the user connects, among other details. The version of Google Analytics we use does not collect, record, or store IP addresses.
• Google assigns each user a unique identifier (Google ID) and collects data from cookies on various websites on its servers. As the owner of the Website, we receive only aggregated statistical reports from Google relating to traffic on our Website. These reports include only the activity of users who have consented on our Website to the recording of their visits by Google Analytics.
• We use Google Analytics in a manner that ensures your IP address is truncated before transmission. The anonymized IP address processed by Google Analytics, according to Google’s own statement, is not combined with other Google data.
• You can prevent Google Analytics from recording information from your browser by installing a special plugin available here.  For more detailed information on how Google Analytics works, click here.

c. Preference cookies

• The Website uses a tool that allows us, based on your anonymized IP address, to determine the country from which you connect to our site, and consequently, what language version of the Website you prefer.
• We also use Google Maps on the Website to help you find the nearest point of sale for our products.

4. The Controller uses the following external cookies:

a. Google Ads – behavioral advertising and other Google tools.

• Google collects data on its servers from cookies placed on your device. These data are gathered across all websites where you have allowed the use of cookies (including our Website), as well as from advertisements you have clicked on. Google uses this information to display advertisements on other websites you visit and/or in your web browser. Typically, cookies originating from Google expire after three months.
• As advertisers using Google services, we do not have access to the data contained in cookies stored on your device. However, we can commission advertisements targeted at selected audiences—for example, all individuals who visited our website (or a specific subpage or product page) within the past 7 days.
• For us, these data serve solely as statistical material, and advertisements are commissioned only on the basis of aggregated criteria (for defined target groups, not for specific users). Therefore, cookie data are in no way combined with any personal data you provide to us.
• Far more extensive information about your activity on websites is held by Google. For more information on how Google uses cookies for displaying ads and how you can manage your ad settings, click  here.
• We also use (as part of using Google Ads and Google Analytics) the mentioned Google Tag Manager tool. which allows us to manage advertising campaigns and measure their effectiveness.

b.The Website also contains links to the Administrator’s social media profiles. These links do not use external cookies but redirect to external websites independent of the Administrator. The principles of personal data processing on external services to which the social media links redirect are governed by the privacy policies of those websites.

5. Legal issues related to cookies

The legal basis for our use of strictly necessary cookies (mentioned above) is our legitimate interest, i.e., the right to operate the Website supporting our business and the need to maintain its security. The legal basis for our use of other cookies is your consent.

Your data from cookie files will be processed and stored depending on the period of use of the above-mentioned information technology such as Google Analytics, Google AdWords, etc., or until you withdraw your consent in this regard. In the cookie management panel on our Website (accessible by clicking the “CO” button in the bottom left corner), you can check how long specific cookies store information.

In connection with our processing of your personal data via cookies, you have, at all times, rights as described above.

Our use of cookies, especially for behavioral advertising purposes, may involve so-called profiling. This means that we can create a user profile based on the information collected (e.g., email address, order history, type of device, technology used, frequency of visits) and, based on this, make future purchase forecasts. This allows us to make decisions about what content (including advertisements) to display on our Website and other websites. Your data as a user of the Website is subject to automatic profiling, but this will not have any legal consequences for you.